Feature Deep Dive
Polymorphic Feed
Five content types, one unified timeline
01.What is the Polymorphic Feed?
Unlike traditional social feeds that only support text and images, the Polymorphic Feed renders five distinct content types — each with its own optimized card layout and interaction model. Content cards showcase rich media, Catalogue cards display shoppable products, Call cards drive action with prominent CTAs, Job cards attract talent with structured listings, and Poll cards capture audience sentiment.
- ✦Content — Rich media posts with text, images, and video
- ✦Catalogue — Shoppable product cards with pricing and variants
- ✦Calls — Action-oriented cards with branded CTAs
- ✦Jobs — Structured job listings with application flow
- ✦Polls — Real-time audience engagement and data collection
02.Aspect Ratio Intelligence
Each card type uses a semantically appropriate aspect ratio defined in the design system. Content cards use 4:5 for maximum visual impact, Catalogue cards use 1:1 for product photography, and Call cards use 2:1 for wide banner layouts. This ensures visual rhythm and consistency across the feed without manual configuration.
03.Organization-Scoped Publishing
Every post belongs to an organization, not an individual user. This means your business feed is always on-brand, team members can publish on behalf of the org, and your content builds organizational authority rather than personal profiles.